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Small business marketing

How to Set Up a Stamp-Based Loyalty Program (Step-by-Step)

A stamp-based loyalty program is the fastest loyalty program to launch and the easiest for customers to understand. Here is the complete setup process from rule to launch.

2026-08-21 6 min read

Step 1: Define the rule and the reward

Pick "buy X get 1 free" with X between 6 and 10 for high-frequency businesses. The reward should be a product you can give away at roughly 10% margin impact and that customers already buy.

Step 2: Design the card

Brand colors, logo, the reward visible on the card face, and a one-line rule. Digital card designers let you preview on iPhone and Android before launch.

Step 3: Set up enrollment

Generate your enrollment QR code, print it for the counter and table tents, and decide where it appears online (website, social bios, Google Business Profile posts).

Step 4: Train staff with a one-line script

"Scan this to collect stamps and get your 10th free" is all it takes. The counter script matters more than the technology.

Step 5: Launch and measure

Announce the program everywhere for two weeks, then check enrollment count, completion rate, and repeat-visit lift in your dashboard. Adjust the reward distance if completion is under 20%.

Create your first digital loyalty card

Replace paper punch cards with Apple Wallet and Google Wallet loyalty cards.

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