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Wallet loyalty

How Google Wallet Loyalty Cards Work on Android

Roughly seven in ten phones worldwide run Android, so a loyalty program that ignores Google Wallet is invisible to most of your customers. Here is how Google Wallet loyalty cards work for a small business.

2026-08-21 5 min read

How customers add your card to Google Wallet

Customers scan your QR code, tap Save to Google Wallet, and your branded loyalty card appears next to their payment cards. No app install, no signup form.

How stamps work on Android

At checkout, staff scan the QR code on the customer's wallet card to add the stamp. Progress updates instantly on the customer's phone with a notification.

Free re-marketing with wallet notifications

Google Wallet passes update live and can notify customers when they earn stamps or unlock rewards. Unlike SMS, these notifications are free and unlimited.

Apple Wallet + Google Wallet together

Your customers are split across iPhone and Android. A wallet-based loyalty platform issues the right card type automatically, so every customer gets the same experience regardless of phone.

Cost and setup

Platforms like StampCard include both wallets in every plan, starting with a free tier for up to 100 customers. Setup is a card designer, one QR code, and a one-line staff script.

Create your first digital loyalty card

Replace paper punch cards with Apple Wallet and Google Wallet loyalty cards.

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